“You must understand the whole of life, not just one little part of it. That is why you must read, that is why you must look at the skies, that is why you must sing, and dance, and write poems, and suffer, and understand, for all that is life.”

Jiddu Krishnamurti

The 10 most awarded campaigns at Cannes Lions 2014

Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. Winning at Cannes tells the world that your ads are creative and cutting-edge, as well as effective.
Below, check the 10 most awarded campaigns of the 61st Cannes Lions edition.

1) “Live Test Series” – Volvo Trucks
Agency: Forsman & Bodenfors Gothenburg
Lions: 2 Grand Prix, 8 Gold, 6 Silver, 3 Bronze
Total points: 118

2) “Sweetie” – Terre des Hommes
Agency: Lemz Ámsterdam
Lions: 13 Gold, 1 Silver
Total points: 96

3) “The Scarecrow” – Chipotle
Agency: Artists Agency Los Ángeles
Lions: 2 Grand Prix, 8 Gold, 4 Silver
Total points: 88

4) “Sound of Honda” – Honda
Agency: Dentsu Tokio Japon
Lions: 1 Grand Prix, 6 Gold, 6 Silver, 2 Bronze
Total points: 88

5) “Sorry, I Spent It On Myself” – Harvey Nichols
Agency: Adam & Eve DDB London
Lions: 4 Grand Prix, 5 Gold 1 Silver, 2 Bronze
Total points: 86

6) “Magic of Flying” – British Airways
Agency: – OgilvyOne London
Lions: 1 Grand Prix, 5 Gold, 1 Silver, 2 Bronze
Total points: 56

7) “24 hours of Happy” – Universal
Agency: Iconoclast Paris
Lions: 1 Grand Prix, 5 Gold, 1 Silver
Total points: 50

8) “Speaking Exchange” – CNA
Agency: FCB Brazil
Lions: 3 Gold, 3 Silver, 4 Bronze
Total points: 48

9) “Bentley Burial” – ABTO | Associação Brasileira de Transplante de Órgãos
Agency: Leo Burnett Tailor Made Brazil
Lions: 1 Gold, 5 Silver, 4 Bronze
Total points: 44

10) “The Protection Ad” – NIVEA
Agency: FCB Brazil
Lions: 1 Grand Prix, 2 Gold, 2 Silver, 2 Bronze
Total points: 40

Shazam most tagged ads of 2013

Quality production music is a key ingredient in any successful ad commercial. It supports the message and creative idea by attracting the consummer’s attention.
Here are the top 10 ads that marked 2013 with their musical synchronization.
Source: Shazam UK

1) John Lewis “The bear and the hare” 115,500 tags
Agency: Adam&EveDDB
Lily Allen – Somewhere Only We Know

2) Sony “Volcano” 92,889 tags
Agency: McCann London
Ry X – Berlin

3) Sony Xperia “The best of sony for the best of you” 81,378 tags
Agency: Adam&EveDDB
Lucy Rose – Moving On Up

4) Talk Talk TV “Date Night” 70,576 tags
Agency: CHI & Partners
Starship – Nothing Gonna Stop Us Now

5) Tesco F&F “Autumn/Winter 2013” 70,000 tags
Agency: Warl
Ben Pearce – What I Might Do

6) Three “The pony, Dance Pony Dance” 61,110 tags
Agency: Wieden + Kennedy
Fleetwood Mac – Everywhere

7) Tesco F&F “Summer 2013” 60,000 tags
Agency: Warl
Aluna George – You Know You Like It

8) Ikea “Playin’ with my friends” 51,238 tags
Agency: Mother
Masters in France – Playin’ With My Friends

9) Tesco “A family Christmas” 41,970 tags
Agency: Wieden + Kennedy
Rod Stewart – Forever Young

10) Jaguar “Desire” 36,589 tags
Agency: Brooklyn Brothers
Lana Del Rey – Burning Desire



Choosing only 13 campaigns (2013) was not easy at all, 2013 was a really creative year.
The following agencies and advertisers show that advertising is not only about great ideas, strategies and technological innovation, but also about telling stories that consumers can identify with on some level.
Here are the 13 campaigns that by making me laugh, reflect or just enjoy a moment have left an impression on me.

1) Chipotle Mexican Grill “The Scarecrow” Creative Artists Agency

2) Young Director Award “Whisper” BETC

3) Google Search “Reunion” Ogilvy & Mather, India

4) Come4.org “The Lover” Being

5) Le Trèfle “Emma” Leo Burnett France

6) Mercedes-Benz France “The Monolith” CLM BBDO / Wanda Productions France

7) Google France “Same Sex Marriage” Ogilvy Public Relations France

8) Save Our Sons “The Most Powerful Arm Ever Invented” Red Agency Australia

9) Evian “Baby&Me” BETC France

10) Samsung “King of TV City” CHI & Partners

11) Musée de la Grande Guerre du pays de Meaux “Facebook1914” DDB Paris France

12) El Tiempo “Voice Bank” SANCHO BBDO

13) Coca-Cola “Small World Machines” Leo Burnett Sydney and Chicago